贴心姐妹网
 · 设为主页 | · 添加收藏 | · 会员注册 | · 会员登录    +
 
首页 | 社会政治 | 职场创业 | 情感关系 | 子女成长 | 多元生活 | 文化艺术 | 社区公益

Lincoln Project's anti-Trump ads show power of biting satire

来源:The Conversation   更新:2020-10-26 11:20:43   作者:Chris Lamb

The narrator in a recent Lincoln Project ad tells listeners, “In six months, COVID-19 has killed more Americans than any disease in a hundred years. Donald Trump lied about it, rejected science, and still has no plan to save Americans.”

The narrator tells listeners that, unlike Trump, Democratic challenger Joe Biden has a plan for the virus, while a second voice, in the background, reads the names of some of those who have died of the coronavirus.

The ad ends with the narrator saying, “On November 3, vote like your life depends on it.”

 

The Lincoln Project’s ‘Names’ ad uses elements of satire to increase its effect on viewers.

The ads, which air on television and online, were created by the Lincoln Project, a political action committee founded by longtime Republican strategists and staffers, including Steve Schmidt, who ran John McCain’s 2008 presidential campaign; Rick Wilson, ad maker for politicians Rudy Giuliani and John Kasich; and George Conway, attorney and husband of Trump loyalist Kellyanne Conway.

The PAC has spent US$28 million – most of that money on ads – to defeat Trump, who, it says, has destroyed GOP principles and, in the process, is destroying America. The ads portray Trump as unfit for the presidency – a draft dodger who calls soldiers who died in wars “losers.”

I’ve written a book on editorial cartooning and served as a Pulitzer Prize judge in the category of editorial cartooning. As a scholar of satire, I’m not interested in whether the Lincoln Project videos are good politics or bad politics; I’m interested in whether they’re good satire.

They are.

 

This Lincoln Project ad uses sarcasm and ridicule.

Satire is a destructive art

Satire is the use of ridicule, sarcasm and irony to attack or expose the vices and follies of society. Satirists see themselves on the outside of society, looking in at an unjust or immoral world with mean-spirited, corrupt or inept leaders.

Effective satire must resonate with readers in a way that’s intimate, personal and often uncomfortable. A satirist wants the reader to grimace or howl at his or her description of a politician’s fatal flaws, and not chuckle comfortably as when watching a “Saturday Night Live” character parodying a politician.

An example of good satire that is an exception to the regular “Saturday Night Live” pattern of ridicule would be Tina Fey’s spoof of Sarah Palin, which was meant to mock John McCain’s 2008 running mate as wholly inadequate for the job of being vice president.

The satiric tradition includes ancient writers like Aristophanes and Horace; prominent writers of past centuries like Jonathan Swift, Mark Twain and “Doonesbury” cartoonist Garry Trudeau; as well as Jon Stewart and Stephen Colbert’s televised depictions of right-wing excesses.

 

Tina Fey’s portrayal of Sarah Palin on ‘Saturday Night Live’ was excellent satire.

A satirist takes his or her sense of indignation and tries to shake the audience out of its sense of futility or indifference to confront the injustice.

Hitting the mark

For satire to be effective, it must attack someone or something that is readily identifiable. This often includes using someone’s own words to make a fool out of them – as the Lincoln Project ads often do with Trump. One way to measure satire’s effectiveness is in the response of the person being satirized.

The ads certainly struck a nerve with Trump, who called the Lincoln Project “the Losers Project.”

If Trump intended to damage the project, it backfired. The group received $2 million in donations in the two days after his comment, which also inspired the creation of more ads that were designed to poke fun specifically at him.

Playing off his bragging of having the “most loyal people” working for him, one ad quotes John Kelly, Trump’s former chief of staff, calling Trump “an idiot”; Rex Tillerson, the former secretary of state, calling Trump “a f—ing moron”; and John Bolton, the former national security adviser, saying, “I don’t think he’s fit for office.”

Another ad targeted military families and veterans, showing American soldiers carrying the flag-draped coffin of one of their fallen comrades while the narrator reads out the words Trump has used to describe soldiers: “losers,” “suckers,” “dopes” and “babies.”

The Lincoln Project ads have occupied the attention of the news media. The New Yorker and “60 Minutes” have published recent stories on the PAC, promoting its objective to defeat Trump.

Advertising Age reported that the ads have become a sensation during the 2020 campaign. One ad, called “Hospital,” opens with an image of a patient in a hospital bed that then quickly fades to black as we hear the beep of a heart monitor. There is no narrator. The words on the screen say, “A death from COVID is the loneliest death imaginable.”

The ad finishes by linking the responsibility for those deaths to Trump with the following words: “Over 200,000 Americans have lost their lives to COVID. We could have stopped it. His lying is killing us. We have to stop it. Vote him out.”

The Lincoln Project uses many of the same techniques of satire, but gives them a thoroughly modern bite by using slick videography. The ads go viral on social media to audiences that may not watch television ads.

 

The Lincoln Project attacked Trump’s handling of the coronavirus pandemic.

One Lincoln Project ad was posted after Trump was diagnosed with the coronavirus. The ad criticizes Trump for reportedly infecting staffers because he refused to wear a surgical mask and he mocked those who did. The ad, called “Covita,” shows a montage of a maskless Trump at White House functions as a singer delivers a parody of the words from “Evita”:

“Don’t cry for me, White House staffers. The truth is, I will infect you. All through my tweeting, my mad existence. I broke my promise. Won’t keep my distance.”

The Lincoln Project may or not accomplish its objective to defeat Trump on Nov. 3. But it already has made a contribution to the tradition of political satire.

[Insight, in your inbox each day. You can get it with The Conversation’s email newsletter.]The Conversation

Chris Lamb, Professor of Journalism, IUPUI

This article is republished from The Conversation under a Creative Commons license. Read the original article.

分享到: 更多
相关文章
[社会政治] Supreme Court overturns Roe, upends 50 years of abortion rights: 5
[子女成长] Stressed out at college? Here are five essential reads on how to t
[社会政治] 安省怀雅逊大学法学院以黑人政治家名字命名
[社会政治] Yellow Gadsden flag, prominent in Capitol takeover, carries a long
[社会政治] Pro-Trump rioters storm U.S. Capitol as his election tantrum leads
[社会政治] Teen summer reads: 5 books to help young people understand racism
[社会政治] Religious minorities around the world face an uncertain future: 5
[社会政治] 5 great reads for young critical thinkers
[社会政治] Destroying parliaments leads to war – just look at history
[社会政治] 安大略省三名青年领袖因反种族歧视和倡导包容平等获 Lincoln M. Alexan
发表评论
您必须登录后才能发表评论![立即登录] 还没有注册会员?[立即注册]  
 
会员登录
用户名:
密 码:
 
· 关于我们 About Us · 用户条约 Terms and Conditions · 隐私政策 Privacy Policy · 联系方式 Contact Us
版权声明:本网发布的内容版权归Lovingsister Media Inc. 所有,未经书面许可,严禁转载,违者将承担法律责任。
© 2013 Lovingsister Media Inc. All rights reserved. Unauthorized distribution, transmission or republication strictly prohibited.